SEOSearch that grows
SEO
Muzingo: growing through search
SEO content and search strategy delivered while employed by Charisol Tech.
Read the case study →Selected Work
Here is what I have built, improved and helped grow.
A collection of growth projects, working automations, early product builds and brand stories.
Choose a category to find the kind of work you came to see.
THE PORTFOLIO
Nine projects. Real problems.
Every case study begins with something worth improving.
Showing 9 projects
AdsBeyond the click
Ads
University eCampus acquisition
Connecting paid traffic, lead capture and the next step toward enrolment.
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AI Ads
Heart2Heart lead-to-follow-up system
Building clearer paths from programme enquiries to payment checks and follow-up.
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AI Products
AI recruitment orchestrator
A group-built system for moving applications and CVs through hiring steps.
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AI
Reliable lead intake
Checking new lead details and handling CRM errors before they are lost.
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AI Ads
Meta conversions workflow
Designing a way to pass payment-related events to Meta through an API.
Read the case study →ProductsFrom advice to action
Products
PMB Career Portal
A client space for career guidance, recommendations and resources.
Read the case study →Products SEOThink. Make. Check.
Products SEO
ACOS: content operations
An AI-assisted model to decide, produce and check SEO content.
Read the case study →StorytellingWords worth remembering
Storytelling
Painite Styles brand storytelling
Finding a clearer voice and writing meaningful stories for a fashion brand.
Read the case study →My approach
What does a useful case study show?
The problem, my contribution, how the system works and the results we can fairly describe.
01
The challenge
What was getting in the way?
02
My role
What did I personally own or contribute?
03
The work
What did I change, write or build?
04
The outcome
What was measured, delivered or learned?
See something similar to your own challenge?
Tell me what you are trying to achieve and I can share how I would approach it.