AI Automation & Connected Business Systems

Your tools should work together. Your team has better things to do.

I build workflows that move information between your forms, spreadsheets, CRM and other tools, so every next step does not depend on someone remembering it.

The goal is to save time and energy, follow up faster and free people to focus on work that serves customers and brings in revenue.

Discuss an automation project Explore the systems

THE 80/20 IDEA

Less admin. More momentum.

Give people time back for sales, service and growth.

The 80/20 idea

Less repeat work. More time for what earns revenue.

I look for the few repeated tasks causing the most delay, then automate what makes the biggest difference.

Give salespeople time back

Fewer hours spent copying leads and more time spent speaking with customers.

Respond while interest is fresh

Create clearer follow-up paths so an enquiry does not sit in a spreadsheet.

Reduce avoidable mistakes

Validate incoming information and give teams a way to spot failures.

Selected automation work

Real workflows, explained simply.

These are actual n8n workflow builds. Each one shows a business problem and a practical approach to solving it.

Heart2Heart n8n lead follow-up workflow with form and payment-related branches — Heart2Heart: organising enquiries, payment checks and follow-up routes.

n8n lead intake workflow with validation, CRM request and error branches — Lead intake: checking new details and handling CRM problems.

Large n8n recruitment workflow with CV parsing, Airtable and Gemini nodes — Recruitment: structuring applications, CV handling and evaluation in a team capstone.

n8n event workflow with payment check, data transformation and Meta API request — Conversions: preparing selected events for Meta’s API.

Browse automation case studies

How I approach an automation project

The best place to start is the bottleneck.

What is slowing the business down today?

Observe the work

See what the team repeats, where errors happen and where time goes.

Prioritise the few

Pick the steps likely to save the most time or speed up high-value work.

Build with safeguards

Connect the tools, validate data and plan for errors.

Measure the effect

Check time saved, response speed and business outcomes where data is available.

Business value

A useful automation should give something back.

That might be fewer missed leads, faster responses, cleaner data or hours returned to the team.

The next question is what the team does with that capacity: make more sales calls, serve more customers, or build something that grows the business.

Where we have reliable figures, I measure outcomes such as hours saved, lead response time, appointments and revenue influenced.

What is your team still doing manually?

Tell me what is taking time and what revenue-producing work keeps getting pushed aside. We can look for a smart place to start.

Discuss an automation project Book a strategy session