SEO & Content
Help the right customers find you through useful search content.
Explore service →Organic Growth · Paid Growth · AutomationsGet found by the right clients.
Get found by the right clients.
Win better leads.
Build smarter. Grow faster.
I help businesses reach the right people through search and ads, then build useful systems that make growth easier to manage.
I bring together marketing, writing, AI automation and product thinking to solve practical problems.
Strategy meets execution.+33%Search impressions
Three-month increase reported during my Muzingo engagement at Charisol Tech.
+197%User growth
Cumulative user growth across my full tenure working on Muzingo.
5Connected disciplines
Search, paid media, automation, products and storytelling.
Muzingo: +33% search impressions over three months; +197% total user growth across my full tenure.
What I do
One business goal. Several ways to get there.
Choose the kind of help your business needs.
Google Ads
Reach interested people and improve what happens after the click.
Explore service →AI Automation
Make repetitive tasks run more smoothly and give teams time back.
Explore service →Products
Turn a real business problem into a tool people can use.
Explore service →Storytelling
Make your message easy to understand and hard to forget.
Explore service →Selected projects
The work tells the story.
Real campaigns, working processes and products built around problems worth solving.
SEOSearch that grows
SEO
Muzingo: growing through search
SEO content and search strategy delivered while employed by Charisol Tech.
Read the case study →AdsBeyond the click
Ads
University eCampus acquisition
Connecting paid traffic, lead capture and the next step toward enrolment.
Read the case study →
AI Ads
Heart2Heart lead-to-follow-up system
Building clearer paths from programme enquiries to payment checks and follow-up.
Read the case study →
AI Products
AI recruitment orchestrator
A group-built system for moving applications and CVs through hiring steps.
Read the case study →ProductsFrom advice to action
Products
PMB Career Portal
A client space for career guidance, recommendations and resources.
Read the case study →StorytellingWords worth remembering
Storytelling
Painite Styles brand storytelling
Finding a clearer voice and writing meaningful stories for a fashion brand.
Read the case study →The way I think
Good marketing gets attention. Good systems help you create badass results with it.
More visitors are useful when they are the right people. More enquiries matter when someone can follow up. And more tools are helpful when they save time.
I look at the full journey, from the first search to what happens after a customer says they are interested.
How I work
A little about me
I started with stories. Then I learned to build the systems behind them.
Writing taught me to listen, explain ideas and make people care. Marketing taught me to measure what happens next. Building software and automations brought those skills together.
Today I work across growth, technology and communication, with a simple question in mind: what would make this better for the people using it?
Meet GraceExperience & programmes
Where I have worked and contributed.
My experience includes work with Charisol Tech on PlayMuzingo, Astria Learning in online education marketing, and Heart2Heart Enterprise. University programmes are part of Astria’s wider eCampus network.
PlayMuzingoSEO work through Charisol Tech
Astria LearningGoogle Ads and SEO employment
Heart2Heart EnterpriseGTM, growth and technical lead
Through Astria’s wider network: University of Ibadan, University of Cape Coast, Copperbelt University, LUANAR and University of Malawi.
Have something you want to grow, fix or build?
Tell me where you are, what you want to achieve and what is getting in the way. We can find a sensible starting point.