Find the right searches
Understand the questions and phrases your audience uses before we write or optimise a page.
See the approach →SEO & Content Strategy
Your customers are searching. Give them a reason to find you.
I help businesses show up when people search for what they offer, then give those visitors useful content worth reading.
From choosing keywords to improving pages and understanding the numbers, I bring search strategy and storytelling together.
SEARCH THAT CONNECTS
Right question. Right page. Right people.
Make the answer worth finding.
How I help
When people find you, what happens next?
Strong search content answers a real question and helps a potential customer move closer to a decision.
Create genuinely useful content
Plan articles and pages that make sense to the reader and support a business goal.
Read the case study →Keep improving
Review search data, fix weak pages and build on what people respond to.
Explore the work →Featured case study
Muzingo: a search story with real growth.
I worked on Muzingo’s organic growth while employed by Charisol Tech.
+33%Search impressions
Increase across a three-month reporting period.
+197%User growth
Cumulative platform user growth from when I took over until I left.
16KOrganic sessions
Organic search sessions recorded during the engagement.
The search-impression increase covers three months. Total user growth covers the full period I worked on Muzingo.
Published writing
Good writing needs to hold attention, too.
Selected articles I wrote for Muzingo. Each explores a different topic while keeping the reader in mind.
Inside Beyoncé's Strategy: Building a Billion-Dollar Empire
How brand ownership, reinvention and storytelling helped an artist build a lasting business.
Read the published article ↗How to Survive a Holiday Breakup Without Losing Your Mind
A useful, empathetic guide that connects with readers through a difficult moment.
Read the published article ↗What Happened to P-Square? The Story Behind Africa’s Biggest Pop Duo
A look at the breakup of an iconic music duo, combining pop culture, nostalgia and the business lessons behind a public split.
Read the published article ↗How I work
My approach to search growth.
01
Listen to the question
Find out what people want and what the business can genuinely offer.
02
Choose the right pages
Match search intent with articles, landing pages and useful answers.
03
Publish with purpose
Make every page clear, readable and easy to navigate.
04
Learn from the numbers
Use Google Search Console and GA4 to spot what to improve.
Would you like more of the right people to find your business?
Tell me what you sell, where you want to grow and what SEO has looked like so far.