Strategy with follow-through
I like making a clear plan and doing the practical work needed to move it forward.
About Grace
I started with stories. Then I learned to build what helps businesses move.
I am Grace Omolola Odukoya. I work across marketing, storytelling, AI automation and practical product development.
I like taking a messy problem, understanding why it matters, and making the next step clearer, whether that is a search campaign, a workflow or a simple app.
Strategy meets execution.
How I got here
Writing gave me a way in.
I spent years writing, editing and telling stories. I learned to consider the person on the other side of the page and to make every sentence earn its place.
SEO showed me how those stories could reach people searching for answers. Paid marketing showed me the cost of weak follow-up. Automation and development gave me ways to connect the pieces.
That curiosity still drives my work: understand the business, build something useful, and check whether it helps.
Along the way, my nonfiction won the Adebisi Amori Literary Contest twice, and my fiction reached the K & L Prize longlist. Explore my writing awards →
Career journey
A path shaped by real work.
2024–25
Journalism, editorial leadership and storytelling
Led editorial work and developed persuasive writing through published work and creative competitions.
2024–25
Brand storytelling for Painite Styles
Worked on brand strategy, voice and copy for a fashion business.
2025–26
SEO and organic growth through Charisol Tech
Worked on Muzingo content and search strategy, with reported growth across several reporting windows.
2026
Google Ads and university eCampus acquisition
Worked on paid media, tracking and the journey from advertising to enquiry.
2026
AI automation and practical software
Built n8n workflows, led recruitment orchestration work and developed the PMB Career Portal.
Working strengths
What I bring to a project.
A mix of curiosity, hands-on work and the ability to communicate across teams.
Commercial thinking
I ask what the business needs from each campaign, system or product.
Clear communication
I explain decisions in everyday language so other people can act on them.
A little beyond the work
I care about good ideas and what people do with them.
My education in sociology and my background in writing shape how I think about audiences, behaviour and communication.
My current work brings that human understanding into marketing systems, AI workflows and digital tools.
I am still learning, testing and building. You can see the work itself throughout this portfolio.
Browse projectsLooking for someone who thinks across growth and technology?
I am open to thoughtful projects, strategic work and opportunities where I can build useful things with a strong team.