Turning search into a stronger way to find Muzingo.
While employed by Charisol Tech, I worked on organic growth for PlayMuzingo, a music bingo platform reaching audiences in several markets.
SEO & Content Strategy
What needed to work better?
People could enjoy the product, but they first had to discover it. The team needed useful search content that reached people asking about music bingo, party ideas and related topics.
What I worked on.
- Researched the questions and search terms behind audience needs.
- Planned and wrote pages and articles that matched those questions.
- Reviewed search data and improved content based on what was performing.
- Connected individual articles to a wider acquisition strategy.
What came out of the work?
Muzingo reported a 33% increase in search impressions across one three-month period. Across my full tenure, the platform reported 197% cumulative user growth. The engagement portfolio also recorded 16K organic sessions and 24K active users.
Three-month reporting period
Across full tenure, platform-wide
Reported for the engagement
The bigger picture.
Organic search became an important route for people to discover the platform. The figures cover different metrics and reporting periods, and platform-wide growth reflects more than any single page or activity.
Related work and writing.
Could a similar approach help your business?
Tell me about your project, where the work gets stuck and what a better result would look like.